Art Director: Hansel González
Agency: Leo Burnett
Stories Meant To Be Felt
A meaningful campaign to invite people to donate Braille books for blind children. We created posters in Braille and took them to schools were these kids could feel the stories we all read.
Caja Mágica Foundation: "Let their hands feel the stories you read" Help us donating books in braille for kids.
Idea:
In Venezuela there are few reading options for blind people, because it’s very hard to find books in Braille. Along with Caja Mágica Foundation, who is dedicated to the caring of children of low income, we decided to motivate and inspire people to donate these special books, promoting lecture in blind kids.
We created posters with classic stories translated to Braille technique and then took them to libraries with a message motivating donation. But we also wanted to go further and we took these posters to special schools were these kids study, so they could feel and know the stories we once read.